Good and Bad Website Example: Zara vs Asos
Zara and Asos, both mid-range clothing companies, one from Spain, and the other from England, have grown into substantial businesses, both estimated in the billions it is interesting to see how their websites flow and operate. Zara had to be the lead in this for the bad example in this smackdown discussion due to how difficult it is to navigate their website. Zara's home page looks more like an art curators page rather than a clothing page due to how you move throughout the site and scrolling just moves the images rather than giving direction to the viewer of what clothing they are looking for. Though the site looks beautiful it is the primary discussion for web designers on how "not to build a website" and even in the blog by Moichiumi Gogoi, she commented that, " Zara has adopted a clever marketing tactic with their quirky way to display products to gain attention online. However, the truth is this bizarre campaign imagery has sent many shoppers into a state o
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